Privacy policy

Eloise Falkiner (ABN 28 989 060 279) is committed to protecting your privacy and complies with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

All information you provide is used to ensure the best shopping experience and remains strictly confidential.

Personal information we collect

When you visit www.eloisefalkiner.com.au, we automatically collect device information including web browser details, IP address, time zone, and installed cookies, through:

  • Cookies (anonymous unique identifiers)
  • Log files (IP address, browser type, service provider, date/time stamps)
  • Web beacons, tags and pixels

We track individual web pages viewed, referring websites, and interaction patterns through Google Analytics 4. Data is processed under Google's privacy practices (policies.google.com/privacy). You may opt out of analytics tracking via your browser settings or the Google Analytics Opt-out Browser Add-on.

We also use TruConversion to analyse anonymous user interactions on our website — heatmaps, scroll behaviour and session recordings — to improve user experience. Sensitive form fields are masked from these recordings and no personally identifiable data is collected through this tool.

When you make a purchase, we collect:

  • Name, billing and shipping addresses
  • Payment information
  • Email and phone number

How we use your personal information

Order information is used to fulfil purchases, process payments, arrange shipping, and provide invoices. We may also use this information to communicate with you about your order or our products, provide marketing (only with your consent), screen for fraud, and comply with legal obligations. Device information helps improve the site and optimise marketing.

Sharing your personal information

We share your personal information only with trusted third parties who help us operate our business, including:

  • Shopify (platform provider — host and order processor)
  • Payment processors used at checkout
  • Shipping providers (Australia Post and international carriers)
  • Google (analytics and advertising services)
  • Email service providers used for transactional and marketing emails

Information may also be disclosed to comply with applicable laws or respond to lawful requests. Some of these providers may store data outside Australia (including the United States and the European Union). By placing an order, you consent to this transfer.

We do not sell your personal information.

Behavioural advertising

We may use your information to deliver targeted advertisements. You can opt out via Facebook, Google, Bing, or the Digital Advertising Alliance portal.

Your rights

Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, you have the right to:

  • Access the personal information we hold about you
  • Correct any inaccurate information
  • Request deletion of your information, subject to our legal obligations to retain certain records (such as tax records)
  • Lodge a complaint with the Office of the Australian Information Commissioner (www.oaic.gov.au)

To exercise any of these rights, contact hello@eloisefalkiner.com.au.

Data retention

We retain order information for as long as required by law or until you request deletion.

Changes to this Policy

We may update this Privacy Policy from time to time. The current version will always be available on the Website.

Contact

For any privacy question or request, contact hello@eloisefalkiner.com.au.

Last updated: 27 April 2026.